In an alternate universe where the 80s kept on going, two teams of fitness stars duke it out for ratings supremacy.
The film was an official selection at NFFTY 2013 and won a Jury Award for the Best Music Video.
About the director:
Tim Hendrix is almost old enough to buy his own alcohol. He makes music videos for labels and stuff. He won some award at NFFTY last year. He’s a cool guy, I think. (That’s what he says)
Meet Tim, a quirky filmmaker that strives to bring you joy and laughter through his work! We speak to him about life after NFFTY…but he’s not sure if he’s quite done with NFFTY yet.
Hey Tim! So how’s life after NFFTY like?
After NFFTY? Bro. I’ve got two years of NFFTY left to go! But life is going a-okay. I’m working all the time, a lot more than I would’ve expected to at 21. I’ve shot 7 projects this year and am currently switching between work on the 4 that still have VFX left to do. I feel like looking back, I’ll see these next few years as creative high point in my life. That, or I’ll die in my editing suite tomorrow from a Red Bull overdose and not be able to look back on anything. One or the other.
Why do you want to venture into music videos instead of the usual short film?
Truth is, very few people watch short films on the regular these days. When was the last time you sat through a 20 minute anything on YouTube? Most of us only end up watching other people’s short films when we’re attending festivals or classes in which they’re screening alongside our own- An unfortunate fact, really.
It’s much more practical to learn how to deal with clients as a creative professional before you graduate and before you have to pay your own bills. Then you can make a bunch of huge expensive thesis films with other people’s money, and said thesis films will be heavily promoted online by the people who gave you that money. Doesn’t that sound like a good deal?
The fact that you don’t have to deal with location sound is simply an added bonus.
How do you usually conceptualize a music video, given that it might not always have the same narrative structure a short film has?
Well, I kind of disagree with that- A music video, if you’re gonna give it a narrative, still has the same structure as a short film to some extent. It’s got a beginning and an end, characters you care about, and a solid theme.
If anything I would argue that music videos are closer to features in terms of what you can do with them narratively. You can make massive jumps in time and space that would be incredibly disorienting if you were obligated to assign them diegetic sounds. This allows you to cover the amount of storytelling ground that would otherwise take hours to traverse relatively quickly.
The only thing that’s different about Music Videos is that when you’re not in a story mood, don’t have to shoot a story. You can shoot three minutes of a hot ninja girl fighting a dragon instead and no one will complain. The same can’t be said for a twenty minute short. (Or a feature length film- I’m looking at you, Zack Snyder.)
Anyway, I’m a visual guy. When I hear a song, I tend to start with images. Then from there I work out some characters, the setting, and a very rudimentary sequence of events. Then my co-writer, Mae Catt, takes all of this weirdness it molds it into something coherent. Then we send it to the client and how they feel about it.
From there, I break the song into chunks that will be aligned with certain scenes, and then break these scenes down into storyboards that are designed to match the audio I’m working with. Before I tried live-action I was very much into making 2D animation. This tedious storyboarding process is an outgrowth of that.
Like what he’s saying? Check out more about Tim on his website and other social media pages.