Persuasion Through Lens Goes Viral– Kony 2012 Video03/09/2012
Written by Amy Olson, NFFTY Intern
There is no doubt that new technologies are revolutionizing the way mass media is produced. For example, today cameras are so accessible we can share and download news immediately: people can create films without owning expensive accessories, and because almost virtually everything is now online, things like newspapers and books are dying out. And it doesn’t stop there, things like Facebook and Skype have allowed us to stay connected to people around the world from our very homes. These technologies work to connect every person in the world, by one system.
With a camera in hand, Jason Russel plans to utilize just that idea to bring upon justice to kidnaped children in Africa who are under the command of Joseph Kony. By way of creating a film and exploiting it to the mass public, Jason Russel (who seems to have become like a brother to one of the grown and now free victims) is getting mass amounts of people involved.
Through the lens of his experience and his little son’s curiosity Russel tells how Kony is still relevant. “Invisible Children (inc) has been working for nine years to end Africa’s longest running armed conflict. U.S military officers are currently deployed in central Africa on a ‘time limited’ mission to stop Kony and disarm the LRA, If Kony is not captured by the end of this year, the window of opportunity will be gone.” (Quoted by a kony2012.com statement) After this the crux of the video comes into play, Jason shares his plan. His plan is to make Kony famous. “Invisible children’s Kony 2012 campaign aims to make Joseph Kony famous. Not to celebrate him, but to raise support for his arrest…they will unite to stop him.” (Quoted by a kony2012.com statement).
There is no doubt his video is very motivational and it is getting people out there and doing something. His video has shed mass amounts of light to the public because it has gone viral, getting millions of views on YouTube. However, many counter arguments are starting to rise, is this all a scam? It is reported that Invisible Children inc. only gives 30 percent of their profits to the cause. Whatever the case, Jason Russel is very persuasive and the way he crafts his story through the lens pays large contribution to his success. As many sarcastic nay goers are starting to say since the video has become viral: Invisible Children’s KONY 2012 campaign aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. In this case, notoriety translates to public support. If people know about the crimes that Kony has been committing for 26 years, they will unite to stop him. “watch thirty minutes of film and become a social activist!”